Technological advances have left the world more connected, where even businesses need to now be able to connect with other entities in the corporate world by having a media presence. In this pursuit, business videos come in handy because they have the potential to reach out to a bigger audience and gauge a quicker response. However, creating the perfect business videos is an art of its own, one that you can master if you follow our tips.
Create the perfect brief for your animation studio
cover all relevant aspects as target markets, competition, a clear list of advantages. The most important part of making a video is having a clear idea as to what it is that you want to achieve and how you intend to go about. Much like the business you’re running, your video ideas need to have direction.
Try to make it clear as possible – length can be anywhere from 1-10 minutes
It isn’t unusual for meaning to get lost in translation, in this case in visuals. Remember that quality always overrules quantity, and the more concise you are, the higher the chances of having a captivated audience.
Start with a big impressive success information, or a major pain of the target customers
Remember how you’re always told to start something, be it your day or a monumental event in your life, on a positive note? The mantra applies to business as well. Make sure that you start out in front of your audience on the right foot, by building their trust in your credibility as a business.
Use simple language
Since the entire idea of business videos focuses on the notion of communication, it would be a shame if language stood as a barrier in pursuit of this very essence. When putting together a business video, avoid jargon and use content that is easy to comprehend and easier to recollect.
Don’t use long lines, breaks line and help viewers understand and follow.
Relevant to conciseness and simple language, this is to elaborate on the importance of having a communication structure that isn’t complicated and ensures that you and your audience are on the same page.
Talk the talk – use terminology of the vertical industry
Your viewers need to know that you are aware of and familiar with what you’re saying and the message you’re giving out. Your content needs to be structured in such a way that it caters to the knowledge and expertise of all business entities that exist along the vertical chain in your industry.
Make it interesting
As trivial as it might sound in the grand scheme of making a business video, the key through it all is to keep things interesting, so your audience doesn’t start yawning midway through and has to be woken up by the end of it.
Tell a story
Nothing’s as captivating as a good story and this is another tip you can inculcate in your video idea. Tell your viewers about yourself using a story that could create impact.
Facts are crucial when aiming to create credibility. Your viewers need to know that you have the potential to walk the talk and deliver what you promise.
Call to action
The end goal of your video needs to be gauging viewer’s reaction and one way to accomplish that is to make an immediate call to action, urging your viewers to not just respond but also to do so promptly.
Who we are
Video Guru is a team of highly experienced professional script writers, designers, animators, voice-over artists and project managers. We strive for excellence and won’t stop until we’ve delivered an effective, engaging Explainer Video for your business. We create powerful Explainer Videos that help sell your product or service to your target market, as well as in-depth educational and training videos.
In today’s digital age, it’s hard for businesses to stand out and connect with its customers. We understand that. Which is why we are dedicated to helping businesses, like yours, get their message across – simply, uniquely and successfully.
With a team of 25 artists in-house, we offer a range of video types at a variety of prices – one to fit every budget.