How to improve your video marketing strategy?
Videos help to easily deliver the information quickly and in a highly simplified way to the target audience. Shelling out information in a simplified way will help your brand attract more people customers to your social channels. Releasing an informative, high-quality video along with a compelling CTA will easily lead a lot of viewers to your website.
The traffic from the videos is known to be a highly successful lead generation strategy. Here are some unbelievable stats that highlight the importance of using promo videos in your marketing strategy.
- Over 90% of the users online share the opinion that product videos tend to help them decide if they want to buy that product
- 36% of the online consumers trust video ads more than other forms
- A promotional video is 53 times more likely to show up on the first page of Google than a text article
- An average user will spend more than 16 minutes every month watching video ads
Using video promotion as a means to achieve marketing goals
Videos help create brand awareness and improve the general traffic to your website. However, it doesn’t only affect the brand awareness you can also meet the marketing goals and improve on the number of conversions and signups.
Here are some of the ways you can incorporate promo videos into your marketing strategy
If your business gets a ton of requests for tutorials or questions then videos are a great way to answer them and show them that you care. You can create a video series or even release a one-off short video on your Instagram page to answer the queries.
Announcement or sales promo
Social Media platforms like Facebook and Instagram are popular for promoting e-commerce. Releasing a catchy 5 to 30 second video can be a great way of catching the attention of your target audience. Also, remember to add the CTAs, tags, and links to get those viewers to land on your website.
One of the most popular ways of providing followers with helpful information and nurturing existing customers is by having live video sessions. You can organize real-time video such as a Q&A session with the audience to deepen the connection of customers with the brand.
You can add new voices by sharing catchy success stories from clients. The more the different types of platforms you use, the more varied stories you will be able to tell.
Capitalize on YouTube’s reach
YouTube is one of the biggest search engines on the Internet which makes it is a major platform for gaining social signals for your website’s SEO. You can include different type of video content like –
- Getting started videos
- Tutorial videos
- Product – demo videos
- Behind the scenes videos
- Company’s event videos
If you want to connect with a reputed brand that will help you incorporate video promos in your brand seamlessly then Video Guru is the solution for you. We know how the promo videos are becoming an integral part of every company so we look to deliver great elevator pitch for your company to drive it to success. We help you provide training videos, recruit investors, and deliver corporate messages to achieve better results.